Confucius once said “I heard it and I forgot. I saw it and I understood.” More than 2,500 years later, his words inspired Valencian scientists Laura Blanco and Guillermo Granda to launch Bio Creative Design (BCD 3D), a Valencian scientific animation company that now collaborates with organisations as far afield as the Boston based company Artax Biopharma.
Laura and Guillermo are scientists, respectively a biologist and 3D animator and an industrial design engineer, who offer their growing list of clients animations and illustrations for scientific dissemination.
They listen to their customers in order to understand their needs, and communicate though Scientific Animations and Scientific Illustrations in an effort to change the way people communicate and learn the Science of Life.
Their aim is to help their clients communicate their knowledge with the most updated scientific rigor, using the latest 3D representation technology, so that people realise and understand how essential science is for their lives.”
Basing their approach on the idea that a picture is worth a thousand words, they can offer illustrations for publications and web sites, logo design, advertising material designs and scientific animation videos
The process has four stages:
1. Documentation: They collect information to develop the most suitable proposal for the requirements of the message, the target audience and the broadcast platform.
2. Production: They convert the proposal into reality by developing the concept; modelling, texturing, illuminating, rigging, animating, rendering and recording.
3. Post-Production: They gather and edit the results of production, combining scientific rigor with aesthetic appeal, in line with the needs of their customers.
4. Check Points: Before moving from one stage of the process to the next, they seek the approval of the customer for maximum customization of production.
BCD 3D began its life span in the European Business and Innovation Centre (CEEI Valencia), and was officially launched in September 2013 with the goal of showing science with the colour and energy that it has by nature.