Mouet: Shades of Ruzafa
One cool way to refer to sunglasses in English is to call them ‘shades,’ and as the neighbourhood of Ruzafa continues in its quest to be known as Valencia’s Notting Hill, it would seem appropriate to wear sunglasses when cruising Ruzafa’s mean streets, and so why not a brand that was first conceived of there.
Mouet sunglasses are made with quality cellulose acetate, a plastic material traditionally used in the production of spectacles and sunglasses manufactured by the legendary Mazzuchelli 1849 company from Varese, Italy.
Mouet’s product is 100% eco-friendly, 100% biodegradable, 100% recyclable and 100% Mazzucchelli.
Their lenses absorb 100% of U.V. rays therefore guaranteeing total protection for the eyes without undermining the fundamental reason for wearing sunglasses; looking cool.
All the nice girls love a sailor, and so it’s appropriate that the different models in their non-sunglass range are named after the parts of a boat: Bao, Carena and Roda, while, true to their wish to embody a Mediterranean lifestyle in their image, the first collection took the names of Mediterranean winds: Garbí, Mistral, Gregal and Tramuntana.
Carlos Martín works from London, and is Mouet’s creative director, while the manufacturing process takes place in Girona.
The rest of the team consists of Carmen Nadal (brand manager) and Fran Penalba (CEO).
Mouet frames and sunglasses are already available in three shops in the Valencia Community: Óptica Fabra Campos (Valencia)
C/ Comedias, 15
VerÓptica Barberá (San Vicente Del Raspeig)
C/ Manuel de Falla, 6-8. Local 1
Óptica Santo Domingo (Alicante)
C/ Concejal Lorenzo Llaneras, 2
and also in Madrid.
The company promotes its product in all kind of places, such as the URBAN TREND Market at Mercado de Tapinería in Valencia, the End Of The Road Festival at Salisbury’s Larmer Tree Gardens in Wiltshire, UK, or the Vida Festival in Vilanova i la Geltrú, Catalonia.
After starting out from Spain, the company is now working on spreading its network of customers to Greece.
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