Sierra Norte presents ‘Genéticamente Rebeldes’ wines, in support of Fundación Asindown

Geneéticamente Rebeldes is the brand of solidarity wines that Bodega Sierra Norte has produced to collaborate with Fundación Asindown and which is already on the market. A percentage of the profits from this wine will go to the project, ‘La Mare que va’, a space in La Marina de Valencia that will offer training in hotel and catering to people with Down syndrome and intellectual disabilities, to contribute to their social and labour integration.

The Valencian winery has been involved in different projects with Asindown for some time now, and from this collaboration came the idea of raising funds through the creation of solidarity wines. After months of work to choose the wine profile and its brand identity, these two wines were born, one white and one red, for whose name the Foundation’s own slogan was chosen.

Genéticamente Rebeldes red is a 100% Bobal, whose grapes come from old vineyards over 60 years old. This highly expressive wine is also aged for 6 months in French oak barrels. In tasting, the aromas are of red and black fruits, with a touch of liquorice and light toasted notes from the barrel. A balanced wine, with a very Mediterranean personality.

On the other hand, Genéticamente Rebeldes white is a wine made with a coupage in which the Verdejo grape predominates, nuanced with a percentage of Macabeo. It is an aromatically very expressive wine, with hints of white flowers, summer fruit, such as apricot, and citrus. It is particularly fresh and complex, the result of two months of light ageing in tanks on its fine lees.

The wines, which are also organic and vegan, can already be found in specialised shops, in large supermarkets such as El Corte Inglés, Alcampo and Carrefour, and in online wine sales channels.

“Building this project together with Fundación Asindown has been very enriching, as it has allowed us to get to know in a very personal way the work they do for the social and labour inclusion of people with Down syndrome and intellectual disabilities. Knowing that part of our work will go towards promoting their work is really satisfying for the whole Sierra Norte team”, says Ricardo Calatayud, commercial director of the winery.

For its part, Asindown assures that working with Bodegas Sierra Norte has brought the wine sector closer to the values of people with Down’s syndrome and intellectual disabilities, opening up a new range of development and employment opportunities for the Foundation’s users.

“These wines mean inclusion, equality, opportunities and rights for all people who are part of this group and therefore have a differential value” said Luis Pérez, Marketing Coordinator of Asindown.

Genetically Rebeldes wines will contribute to the economic dynamism of the ‘La mare que va’ project, which the Asindown Foundation will present after the summer. This is a training proposal on which they have been working for several years and whose development was interrupted by the pandemic.

Through this initiative, Fundación Asindown will train boys and girls with Down’s syndrome and intellectual disabilities in hotel and catering, with the aim of contributing to their social and labour insertion, as well as making their abilities visible.

But Asindown wants to go a step further, as ‘La mare que va’ is projected, in addition to being a school, as a multidisciplinary space around inclusion, which seeks to bring together the world of culture, the business world and public administrations, as a key point of meeting and coexistence, and with an environment that favours collaboration and inclusion.

Fundación Asindown, the driving force and developer of the initiative, is a non-profit organisation created in 1989 in Valencia by parents of children, young people and adults with Down’s syndrome and other intellectual disabilities. Since then, its work has focused on facilitating and promoting whatever means are necessary to achieve the integral development of its members, and to favour their full family, educational, labour and social integration as an active part of society.