Loop is the name of Closca’s latest innovation in cyclists’ helmets. The new model is lighter, more aerodynamic, and perhaps more important, it comes in colours, 15 to be exact. As well as selling in the Guggenheim Museum, the Valencian company Closca now sells its cyclists’ helmets in New York’s prestigious Museum of Modern Art (MOMA) shop. Personally I have ambiguous feelings about cyclists; having walked the Camino de Santiago you come to hate the tinkle of their bells as they cycle up behind you insisting that you break your rhythm every ten seconds to let them through, when there … Continue reading MOMA, Buy me a CLOSCA